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AIM FIRST! A CX DISCIPLINE MOST LEADERS MISS
-- by Jamey Lutz While traveling to a distant village, a man noticed something remarkable. On a large tree stood a perfectly painted bull’s‑eye with an arrow lodged directly in the center. A few miles later, he spotted another. And another. Every arrow, dead center. Eventually, he discovered the “master archer”: a confident ten‑year‑old girl. When he asked how she achieved such flawless precision, she smiled and said: “I shoot the arrow first… then I draw the bull’s‑eye aroun
Jamey Lutz
Jan 193 min read


Why Hearing Your Customers Isn’t the Same as Listening to Them
Ever been in a conversation where someone clearly wasn’t paying attention? One of my favorite examples goes like this: A husband hears...
Jamey Lutz
Jul 23, 20253 min read


EGG ROLLS AND EYE ROLES: THE DANGEROUS GAME OF GREAT PRODUCT, POOR SERVICE
-- by Jamey Lutz A great product cannot forever overcome poor service. There’s a Chinese restaurant my family has been frequenting for...
Jamey Lutz
Jun 24, 20252 min read
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