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Beyond 'No' : How to Keep Customers Engaged Even When You Can't Say Yes
By Jamey Lutz— For more than a decade, my amazing wife has taught two- and three-year-old toddlers at a local church preschool. If...
Jamey Lutz
May 83 min read


mere satisfaction is simply not good enough!
By Jamey Lutz— Customer loyalty is deeply rooted in perception. In fact, 70% of loyalty is influenced by how customers feel they are...
Jamey Lutz
Apr 242 min read


Customer-Centric Leadership: Let the Numbers Take Care of Themselves
By Jamey Lutz— Focus first on people... not numbers. In his excellent book Reset , author Dan Heath challenges us to ask a...
Jamey Lutz
Apr 142 min read


The Better Sameness Dilemma: Rethinking Customer Experience
By Jamey Lutz— Standing Out in a Sea of Sameness In today's fast-paced and highly competitive business world, many organizations fall...
Jamey Lutz
Apr 23 min read


Customerization Unleashed: Making Service Their Way
By Jamey Lutz and Chip Bell— A newlywed couple spent the first part of their honeymoon at the Disney World Magic Kingdom, followed by...
Jamey Lutz
Feb 24, 20214 min read


Service Unleashed: Storm Warning
By Jamey Lutz— The Biblical parable of the wise and foolish builders illustrates the importance of constructing one’s life from the...
Jamey Lutz
Feb 15, 20214 min read


Addicted to Service Unleashed
By Jamey Lutz— You like to think that you’re immune to the stuff… oh yeah It’s closer to the truth to say you can’t get enough You know...
Jamey Lutz
Feb 10, 20213 min read


The Art of the Comeback
By Jamey Lutz— Few things stir the emotions of sports fans like a great comeback. When virtually all rational hope has evaporated,...
Jamey Lutz
Jan 7, 20214 min read
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