-- by Jamey Lutz While traveling to a distant village, a man noticed something remarkable. On a large tree stood a perfectly painted bull’s‑eye with an arrow lodged directly in the center. A few miles later, he spotted another. And another. Every arrow, dead center. Eventually, he discovered the “master archer”: a confident ten‑year‑old girl. When he asked how she achieved such flawless precision, she smiled and said: “I shoot the arrow first… then I draw the bull’s‑eye aroun

Ever been in a conversation where someone clearly wasn’t paying attention? One of my favorite examples goes like this: A husband hears...

-- by Jamey Lutz A great product cannot forever overcome poor service. There’s a Chinese restaurant my family has been frequenting for...

By Jamey Lutz— The Temptation to Wait In 2010, BP faced one of the worst environmental disasters in history—the Deepwater Horizon oil...

By Jamey Lutz— For more than a decade, my amazing wife has taught two- and three-year-old toddlers at a local church preschool. If...

By Jamey Lutz— Customer loyalty is deeply rooted in perception. In fact, 70% of loyalty is influenced by how customers feel they are...

By Jamey Lutz— Focus first on people... not numbers. In his excellent book Reset , author Dan Heath challenges us to ask a...

By Jamey Lutz— Standing Out in a Sea of Sameness In today's fast-paced and highly competitive business world, many organizations fall...

By Jamey Lutz and Chip Bell— A newlywed couple spent the first part of their honeymoon at the Disney World Magic Kingdom, followed...

By Jamey Lutz— The Biblical parable of the wise and foolish builders illustrates the importance of constructing one’s life from the...

By Jamey Lutz— You like to think that you’re immune to the stuff… oh yeah It’s closer to the truth to say you can’t get enough You know...

By Jamey Lutz— Few things stir the emotions of sports fans like a great comeback. When virtually all rational hope has evaporated,...