Every organization has a culture, whether by default or deliberate design; and whether anyone internally has previously taken the time to verbalize it or not.
The pathway to purpose is not for the faint of heart. It is not for companies that are content with running with the pack, or even those that aspire to become better than average. This book is about a collaborative commitment to becoming the best of the best. It is about inspiring your team of corporate athletes to join forces in accomplishing something greater, together, than could ever be accomplished alone.